Likely subtitle: Using Advertising to Make Everyone Think You're Truly Green (as PRWatch.org goes on to expand upon certain points the original NYT failed to mention)

Waste Management, the U.S. waste disposal company that Rachel's Hazardous Waste read more »
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Many of us are beginning to realize that junk mail is not only a waste of time and attention, it is also a big part of what helps to destroy vital forests by upping the production of paper on a global scale. Go beyond the DoNotMail list by checking read more »
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These three young guys travel the country in a biodiesel bus that runs on recycled cooking oils, seeking out amazing eco-friendly inventions and the people behind them. Some are profoundly simple, some are very high-tech – all are laudatory moves to read more »
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