Likely subtitle: Using Advertising to Make Everyone Think You're Truly Green (as PRWatch.org goes on to expand upon certain points the original NYT failed to mention)
Waste Management, the U.S. waste disposal company that Rachel's Hazardous Waste News once called "the nation's largest polluter," has been trying to clean up its reputation. "For the last three years it has been spending $25 million to $30 million a year to run print and television advertisements highlighting the amount of energy it generates from burning trash each year (enough to power one million homes), the amount of acreage it has set aside for wildlife habitats (more than 17,000 acres), the number of trees it has saved by recycling paper (41 million last year)," reports Claudia H. Deutsch. The company has also painted all of its garbage trucks green and is circulating eco-slogans such as "Waste Management, helping the world dispose of its problems."
Seems like all that recycled paper got put to immediate use as advertising collateral.
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Waste Management, the U.S. waste disposal company that Rachel's Hazardous Waste News once called "the nation's largest polluter," has been trying to clean up its reputation. "For the last three years it has been spending $25 million to $30 million a year to run print and television advertisements highlighting the amount of energy it generates from burning trash each year (enough to power one million homes), the amount of acreage it has set aside for wildlife habitats (more than 17,000 acres), the number of trees it has saved by recycling paper (41 million last year)," reports Claudia H. Deutsch. The company has also painted all of its garbage trucks green and is circulating eco-slogans such as "Waste Management, helping the world dispose of its problems."
Seems like all that recycled paper got put to immediate use as advertising collateral.
Discuss
Share this
Tell a friend
Bury
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